Since its inception in 2011, ParkZoo has grown to become the largest professional pet industry exhibition in Russia, establishing itself as the premier business event for the rapidly growing companion animal market in the region. The 2026 edition is set to build on this legacy, bringing together industry professionals to source products and shape the future of the sector.
Event Overview
The next edition of the International Pet Industry Exhibition ParkZoo is scheduled for September 23–25, 2026, at the Crocus Expo International Exhibition Centre in Moscow (Pavilion 1, Halls 3 and 4). The exhibition is organised by ARTIS Expo and is held annually.
Exhibition Scale and Dynamic Market Growth
ParkZoo 2025 reaffirmed the pet industry’s position as one of the most dynamically developing sectors of the Russian economy. The 2025 edition featured:
- More than 300 exhibiting companies from Russia, Belarus, China, and other countries
- Over 15,500 industry professionals attending over three days
- 65% returning visitors and 35% first-time attendees, indicating growing interest
The 2026 edition is expected to maintain this momentum, with exhibitors representing all major market segments: retail and wholesale businesses, as well as pet food and accessory manufacturers.
The market’s robust growth provides a strong foundation for the event. In 2025, the Russian pet market volume reached ₽510 billion (over $5.5 billion USD), showing almost 18% year-on-year growth, with around 250 new brands launched in the food, treats, and litter segments. Approximately 350 new domestic pet product brands have entered the Russian market in the past three years.
A Comprehensive Exhibition Platform
ParkZoo provides a complete overview of the pet products ecosystem, covering all categories of products for companion animals including pet food and treats, healthcare and grooming products, accessories, grooming equipment, as well as industry services and professional media.
New Products Showcase
A centrepiece of the exhibition is the New Products Showcase, featuring over 200 innovations entering the Russian market for the first time. This includes more than 100 new cat and dog foods, dozens of treats, over 30 veterinary medicines, as well as smart devices and accessories developed with cutting-edge technologies.
Key emerging trends highlighted at the event include:
- Functional treats – the fastest-growing product category with sales increasing by nearly 25% in 2025
- Smart devices and apps for pet care
- AI-driven innovations, such as veterinary AI assistants
Professional Audience and Business Opportunities
The exhibition attracts a highly targeted professional audience. Among attendees, key sectors include:
- Retail representatives (28%)
- Wholesale sellers (22%)
- Pet food and accessory manufacturers (18%)
- Veterinary professionals (12%)
- Grooming and care services (8%)
- Breeders (6%)
ParkZoo serves as an effective tool for business development by facilitating direct negotiations between demand and supply. The event allows participants to:
- Discover exclusive products unavailable on marketplaces
- Establish direct supply agreements with manufacturers
- Conduct in-depth competitor analysis
- Identify still-unoccupied niches, particularly in premium and smart device segments
Business Programme and Industry Dialogue
ParkZoo features a robust business programme addressing current challenges faced by the industry. In 2025, major conferences included:
1. “Mandatory Labelling. First Anniversary!”
This conference brought together the National Pet Industry Association (NPIA), representatives from the Ministry of Industry and Trade, and the Centre for the Development of Advanced Technologies (operator of the “Chestny Znak” labelling system). Participants reviewed the first year of mandatory labelling for veterinary medicines and pet food, discussing financial, technical, and organisational issues.
2. New Development Opportunities for the Pet Industry
This platform served as an open dialogue between business representatives and the NPIA, where manufacturers and retailers outlined pressing market concerns including talent shortages, business financial instability, supply chain issues, and regulatory pressure.
Special Events
The exhibition also hosts special events including GroomingFest, a grooming festival, and the National Pet Business Ranking awards recognising industry leaders across categories like “Brand of the Year”, “New Product of the Year”, and “Manufacturer of the Year”.
International Participation
The exhibition has a strong international character. Companies from 11 countries participated in 2025, including Russia, China, Belarus, Italy, Germany, the USA, Japan, South Korea, and Slovenia. Russian and Chinese firms form the core of exhibitors, with 140 and 97 companies respectively representing the two largest national contingents.
The show organisers note that while the share of imports has reduced to just 6% in the market, the event remains a vital platform for assessing the real depth of import substitution and identifying promising niches for international investment.
ParkZoo has evolved from a simple exhibition into what industry observers describe as a “mirror reflecting the entire pet industry” and a “navigator of the sector” where new trends are formed, rules of engagement are defined, and promising partnerships are born. As Russian pet ownership approaches 75 million companion animals, ParkZoo 2026 represents an essential meeting point for professionals looking to build long-term strategy in this rapidly evolving market. The September 2026 edition promises to continue this tradition of excellence, making it an unmissable event for the pet industry community.
