Russia’s children’s goods market is one of the most resilient and dynamic consumer sectors in the country. Driven by consistent demand, government support for domestic manufacturing, and an evolving retail landscape, the industry offers significant opportunities for international manufacturers, distributors, and retailers.
Moscow serves as the undisputed hub for this sector, hosting a sophisticated calendar of trade shows that cater to every niche—from toys and baby products to children’s fashion, stationery, and educational materials.
Here is your essential guide to the premier children’s goods industry events in the Russian capital for 2026 and 2027.
1. MIR DETSTVA: The Heavyweight Champion of the Industry
If there is a single “must-attend” event for the children’s goods sector in Russia, it is MIR DETSTVA (International Exhibition of Goods for Children and Teenagers). Widely recognized as the largest and most influential B2B exhibition for the industry across Russia, Eastern Europe, and the CIS region, this annual gathering is the cornerstone of the industry calendar.
Key Details
- 2026 Dates: September 16–18, 2026
- Venue: Crocus Expo IEC, Pavilion 3, Moscow
- Frequency: Annual
- Founded: 1996 (31st edition in 2026)
Scale and Significance
MIR DETSTVA is not just a trade show; it is a barometer for the entire Russian children’s industry. The 2025 edition attracted approximately 400 participating companies from over 30 countries and welcomed more than 10,000 professional visitors from across Russia and beyond.
The event is organized by AO EXPOCENTRE and enjoys significant government support from the Russian Ministry of Industry and Trade, lending it substantial authority and attracting key decision-makers to the floor.
Comprehensive Product Coverage
The exhibition floor is a complete ecosystem for the children’s sector, organized into 12 specialized product groups. Key sectors include:
| Product Category | Specific Offerings |
|---|---|
| Toys & Games | Soft, wooden, electronic, plastic, educational, and licensed toys |
| Baby Products | Strollers, car seats, cribs, furniture, feeding accessories, and hygiene items |
| Children’s Clothing & Footwear | Apparel for newborns to teenagers, school uniforms, accessories |
| Education & Creativity | School supplies, stationery, books, teaching aids, and hobby products |
| Outdoor & Play | Playground equipment, ride-ons, sports gear, and amusement items |
| New Year & Gifts | Holiday decorations, gifts, and festive accessories |
Why Attend MIR DETSTVA?
- Market Access: It is the primary platform for meeting distributors and retailers from all 85 Russian regions.
- Trend Spotting: The exhibition reveals the latest in educational toys, eco-friendly baby products, and licensing trends.
- Government Connection: The presence of the Ministry of Industry and Trade provides insights into subsidies, import substitution policies, and regulatory changes.
2. CJF (Child and Junior Fashion): The Fashion Vertical
For professionals specifically focused on children’s apparel and footwear, the CJF (Child and Junior Fashion) exhibition is the definitive event. It is the largest international exhibition in Russia and Eastern Europe dedicated exclusively to children’s fashion.
Key Details
- 2026 Dates: September 16–18, 2026
- Venue: Expocentre Fairgrounds, Moscow
- Frequency: Biannually (Autumn/Winter and Spring/Summer collections)
Focus and Scale
CJF is a highly specialized, B2B-focused event. The 2026 edition will feature:
- Over 320 exhibitors from countries including China, Turkey, Italy, Spain, and Russia.
- Approximately 12,650 professional visitors.
- An exhibition space of 18,000 square meters.
The event holds UFI (Global Association of the Exhibition Industry) certification, a mark of international quality, and is organized with the support of the Russian Ministry of Industry and Trade and the Chamber of Commerce and Industry of the Russian Federation.
Exhibition Profile
CJF covers the full spectrum of children’s fashion:
- Clothing: Newborn, toddler, preschool, and teen apparel, including school uniforms, outerwear, knitwear, denim, sportswear, and formal wear.
- Footwear: Shoes for all ages, including sneakers, boots, sandals, and seasonal footwear.
- Accessories: Bags, hats, scarves, gloves, belts, and hair accessories.
- Maternity Wear: Specialized clothing and lingerie for expectant mothers.
Business Program
The event includes a robust schedule of seminars covering intellectual property protection, effective participation in B2B exhibitions, and business matchmaking services.
3. Kids Russia: The Spring Season’s Key Player
While MIR DETSTVA dominates the autumn calendar, Kids Russia (International Specialized Exhibition of Goods for Children) anchors the spring season. This event has grown rapidly to become a significant “second pillar” of the industry.
Key Details
- 2026 Dates: Already concluded (held February 28 – March 2, 2026)
- 2027 Dates: Expected late February / early March 2027 (TBC)
- Venue: Crocus Expo IEC, Moscow
- Frequency: Annual
Scale and Positioning
Kids Russia is described as “the most promising and fastest-growing exhibition of toys, children’s goods, hobbies, and leisure in Eastern Europe”. The 2026 edition featured:
- Over 300 exhibitors from Russia, the CIS, and other countries.
- More than 10,000 professional visitors from over 20 countries and all regions of Russia.
Key Features
- Exclusive Focus on Manufacturers and Distributors: The event is strictly B2B, ensuring high-quality networking and serious buyers.
- Comprehensive Product Range: Covers the same 12 product groups as MIR DETSTVA, including toys, baby products, clothing, school supplies, and books.
- Business-Oriented Program: Includes seminars and presentations designed to provide “invaluable know-how and ideas from industry experts to grow sales”.
Why Consider Kids Russia?
For companies that cannot wait until September or want a “spring check-in” on the market, Kids Russia offers the ideal platform. It provides a unique combination of wide product variety, targeted industry information, and numerous business communication opportunities.
4. SKREPKA EXPO: The Stationery and Office Supply Specialist
The children’s goods industry extends beyond toys and clothing to include a significant stationery and school supplies sector. SKREPKA EXPO is the leading event for this niche.
Key Details
- 2027 Dates: February 9–11, 2027
- Venue: Timiryazev Engineering Center, Moscow
- Frequency: Annual
Focus and Position
SKREPKA Expo is described as “the unique largest international multi-thematic BtoB exhibition in Russia” for the stationery, souvenir, and kids’ products industry. While not exclusively a children’s event, it is a critical sourcing platform for school and office supplies used by children and teenagers. It attracts distributors, retailers, and procurement specialists from across Russia.
5. RAAPA EXPO: The Leisure and Entertainment Specialist
For companies specializing in amusement rides, playground equipment, and entertainment technology for children’s leisure facilities, RAAPA EXPO is the essential event.
Key Details
- 2026 Dates: October 14–15, 2026
- Venue: VDNH Exhibition Center, Moscow
- Frequency: Biannually (Autumn edition in Moscow)
Focus
RAAPA EXPO is the leading international trade event dedicated to amusement rides and entertainment equipment. Key product groups include:
- Park rides and attractions
- Playground equipment and soft play areas
- Waterpark and pool equipment
- 3D/4D/5D cinemas
- Light, laser, and sound equipment for entertainment facilities
This event is essential for suppliers of indoor and outdoor play structures, family entertainment centers, and children’s amusement parks.
Strategic Comparison: Choosing Your Event
With multiple events on the calendar, international attendees should select based on their product focus and timing needs.
| Event | 2026/2027 Dates | Venue | Primary Focus | Best For |
|---|---|---|---|---|
| Kids Russia | Late Feb / Early March (Spring) | Crocus Expo | Full spectrum (Toys, baby, clothing, school) | Spring market entry, early-year buyers |
| CJF | September 16–18, 2026 | Expocentre | Children’s fashion, footwear, accessories | Apparel and footwear specialists |
| MIR DETSTVA | September 16–18, 2026 | Crocus Expo | Full spectrum (Largest B2B show) | Maximum exposure, deal-making, autumn season |
| RAAPA EXPO | October 14–15, 2026 | VDNH | Playgrounds, amusements, entertainment equipment | Play equipment and leisure facility suppliers |
| SKREPKA EXPO | February 9–11, 2027 | Timiryazev Center | Stationery, souvenirs, school supplies | Stationery and office product specialists |
Strategic Takeaways for International Attendees
1. The Autumn “Super Week” (September 2026)
The most significant concentration of events occurs in mid-September 2026. MIR DETSTVA and CJF run concurrently (September 16–18) at Crocus Expo.
2. Venue Intelligence
- Crocus Expo (MIR DETSTVA, Kids Russia, CJF) is the massive facility in Krasnogorsk (northwest Moscow).
- Timiryazev Center (SKREPKA) is a modern complex in northern Moscow.
- VDNH (RAAPA) is the historic exhibition grounds in northeast Moscow.
3. B2B Focus vs. Public Events
All of the major events listed above are strictly B2B trade fairs designed for manufacturers, distributors, retailers, and procurement professionals. They are not public consumer exhibitions. Bring business cards, product samples, and be prepared for serious negotiations.
4. Market Opportunities
The Russian children’s goods market is actively pursuing import substitution. This creates openings for international manufacturers willing to partner with local distributors or establish local assembly. Asian manufacturers (particularly Chinese and Turkish) are increasingly present at these events, reflecting shifting supply chains.
5. Plan Ahead
Registration requirements vary by event. Pre-registration is generally required for professional attendance, and some events may have security protocols for international visitors.
Moscow’s children’s goods industry events offer a mature, sophisticated, and comprehensive circuit for international professionals. Whether you are launching a new line of educational toys at MIR DETSTVA, showcasing children’s apparel at CJF, entering the nursery market at Kids Russia, or sourcing playground equipment at RAAPA EXPO, the Russian capital provides the essential platform.
The industry remains resilient and opportunity-rich. The major exhibitions of Moscow are where the future of children’s products in Eurasia is displayed, debated, and sold.
Upcoming Dates at a Glance:
| Event | Dates | Venue | Focus |
|---|---|---|---|
| RAAPA EXPO 2026 | October 14–15, 2026 | VDNH | Amusement & Playground Equipment |
| SKREPKA EXPO 2027 | February 9–11, 2027 | Timiryazev Center | Stationery & School Supplies |
| Kids Russia 2027 | Late Feb / Early Mar 2027 (TBC) | Crocus Expo | Full Spectrum (Spring) |
| MIR DETSTVA 2027 | September 16-18, 2026 | Crocus Expo | Full Spectrum (Autumn – Largest) |
| CJF 2027 | September 16-18, 2026 | Crocus Expo | Children’s Fashion & Footwear |