ProMediaTech Moscow is Russia’s most influential festival dedicated to cutting-edge promotion, advertising technologies, and digital marketing innovations. As the leading B2B platform for the advertising industry, it brings together brands, agencies, tech developers, and media professionals to explore the future of marketing in the digital age.
Event Overview
- Frequency: Annual festival
- Venue: Crocus Expo, Moscow
- Audience: 12,000+ marketing and advertising professionals
- Exhibitors: 400+ companies from 25+ countries
- Organizer: MediaTech Alliance
- Co-located Events: Digital Marketing Summit, AdTech Conference
Key Festival Sections
1. Digital Advertising & Programmatic
- Programmatic buying platforms
- AI-driven ad targeting solutions
- Cross-channel campaign management
- Performance marketing tools
2. Creative & Content Technologies
- AR/VR advertising solutions
- Interactive content platforms
- AI-generated creative tools
- Video production technologies
3. Out-of-Home (OOH) & Digital Signage
- Smart digital billboards
- Interactive kiosks and displays
- DOOH programmatic platforms
- Measurement and analytics tools
4. Promotion & Experiential Marketing
- Mobile engagement solutions
- Event tech and activations
- Influencer marketing platforms
- Retail media networks
Why Exhibit at ProMediaTech?
For industry professionals:
✔ Access Russia’s $8 billion digital advertising market
✔ Connect with major brands and media buyers
✔ Showcase innovations to top Russian agencies
✔ Participate in government digital economy initiatives
Visitor Benefits
- Test new advertising technologies
- Discover emerging media formats
- Attend masterclasses from industry leaders
- Network with decision-makers
Special Features
- Tech Demo Arena – Live showcases of new ad formats
- Startup Battle – Pitch competition for martech innovators
- Creative Gallery – Award-winning campaigns exhibition
- Matchmaking Hub – AI-powered business connections
Market Trends
- 50% growth in programmatic DOOH
- Rising adoption of AI creative tools
- Expansion of retail media networks
- Increased demand for privacy-compliant solutions
Conclusion
ProMediaTech Moscow 2025 is the must-attend event for professionals shaping the future of advertising in Russia and CIS markets.