Russia’s Leading Exhibition for Optical Industry Professionals
The Moscow International Optical Fair (MIOF) stands as Russia’s most prestigious trade event dedicated to eyewear, optometry technologies, and vision care solutions. Held annually in the heart of Russia’s capital, this exhibition brings together opticians, optometrists, manufacturers, and fashion designers to showcase cutting-edge trends in eyewear and optical technologies.
Why Attend MIOF 2025?
As the optical industry’s central meeting point in Eastern Europe, MIOF offers:
✔ Direct access to Russia’s $1.2 billion eyewear market
✔ 500+ exhibitors from 35+ countries
✔ 18,000+ professional visitors including major retail buyers
✔ First look at upcoming eyewear collections and technologies
✔ Networking with global industry leaders
Exhibition Highlights
1. Product Showcase
- Prescription glasses and contact lenses
- Sunglasses and sports eyewear
- Optical frames (luxury, designer, and budget segments)
- Ophthalmic equipment and diagnostic devices
- Vision care solutions and accessories
2. Specialized Zones
- Fashion Eyewear Avenue – Featuring leading designer collections
- OptoTech Pavilion – Showcasing latest diagnostic technologies
- Contact Lens Hub – Specialized section for lens innovations
- Kids’ Vision Corner – Children’s eyewear solutions
3. International Participation
Featuring pavilions from:
- Italy, France, Germany (European eyewear leaders)
- China, South Korea (Asian manufacturing powerhouses)
- Russia and CIS countries (Growing domestic brands)
4. Business & Networking
- B2B Matchmaking Program – Organized buyer-seller meetings
- New Product Launches – Exclusive previews of 2024 collections
- Retail Solutions Forum – Store design and merchandising strategies
5. Professional Program
- Masterclasses – Latest fitting techniques and frame styling
- Optometry Conference – Advances in vision correction
- Trend Forecasts – 2025-2026 eyewear fashion directions
- Startup Pitch Sessions – Emerging optical technologies
Market Insights
Russia’s optical market shows dynamic growth:
- 15% annual increase in premium eyewear sales
- 30% growth in online optical retail
- Rising demand for blue-light protection lenses
- Expanding market for children’s myopia control solutions
Who Should Attend?
- Optical retailers and chain stores
- Optometrists and ophthalmologists
- Eyewear designers and manufacturers
- Distributors and wholesalers
- Fashion buyers and trendsetters
- Optical equipment suppliers
Practical Information
📍 Venue: Crocus Expo, Moscow
🕒 Hours: 10:00-18:00 (10:00-16:00 last day)
🎟 Admission: Free for trade professionals
Why Exhibit?
- Launch products in the growing Russian market
- Meet buyers from across CIS countries
- Gain media coverage in optical publications
- Analyze competitor offerings
- Establish distribution partnerships
Conclusion
The Moscow International Optical Fair remains the undisputed leader in Russia’s optical industry, offering unmatched business opportunities and trend insights. As vision care becomes increasingly important in our digital age, MIOF provides the perfect platform to connect with the future of eyewear.
Secure your vision for success – register for MIOF 2025 today!
For exhibitor opportunities or visitor registration, visit the official MIOF website.