INTERCHARM Moscow is one of the largest and most prestigious beauty and cosmetics exhibitions in Russia and Eastern Europe. Held annually in Moscow, this event brings together industry leaders, beauty professionals, brands, and innovators to showcase the latest trends, products, and technologies in cosmetics, skincare, haircare, perfumery, and spa services.
History and Significance
Founded in 1997, INTERCHARM has grown into a must-attend event for beauty professionals, distributors, retailers, and influencers. Organized by Hyve Group, the exhibition has become a key platform for networking, business development, and discovering new market trends.
Each year, INTERCHARM attracts:
- Thousands of visitors (beauty experts, buyers, journalists)
- Hundreds of exhibitors (international and Russian brands)
- Industry leaders (L’Oréal, Estée Lauder, Natura Siberica, and emerging brands)
Key Sections of INTERCHARM Moscow
The exhibition is divided into specialized zones, covering all aspects of the beauty industry:
- Professional Cosmetics & Spa
- Salon equipment, spa products, professional skincare, and beauty devices.
- Perfumery & Makeup
- Luxury and niche fragrances, decorative cosmetics, and makeup innovations.
- Natural & Organic Beauty
- Eco-friendly, vegan, and sustainable beauty brands.
- Haircare & Styling
- Professional haircare products, styling tools, and salon trends.
- Beauty Tech & Innovations
- Cosmeceuticals, beauty gadgets, and digital beauty solutions.
Highlights of the Event
- New Product Launches – Brands debut their latest collections.
- Masterclasses & Workshops – Industry experts share techniques in makeup, skincare, and haircare.
- Business Matchmaking – B2B meetings between brands, distributors, and retailers.
- Award Ceremonies – Recognizing the best products and innovations in the beauty industry.
Why Attend INTERCHARM Moscow?
- Discover Trends – Stay ahead with insights into the latest beauty innovations.
- Network with Professionals – Connect with suppliers, distributors, and influencers.
- Source New Products – Find unique brands for retail or professional use.
- Gain Industry Knowledge – Attend seminars by leading beauty experts.
Conclusion
INTERCHARM Moscow is more than just an exhibition—it’s a dynamic hub for the beauty industry, offering unparalleled opportunities for business growth, education, and inspiration. Whether you’re a brand, retailer, or beauty enthusiast, this event is a must-visit to experience the future of beauty firsthand.