A shoe exhibition is an industry event created for representatives of the shoe business. It is held two or more times a year. At the exhibition, manufacturing companies demonstrate their collections, and shoe store owners and employees place orders for shoes for the upcoming season.
The collections presented at the exhibition are usually intended for sale in stores in a year or, at most, six months. Therefore, at exhibitions held in winter, companies demonstrate the “fall-winter” collections of the following year, and at exhibitions held in summer – the “spring-summer” collections of the following year. Such a time advantage is needed so that manufacturing companies can estimate the volume of orders and take into account the wishes of their retail clients. In turn, visitors can identify the main trends of the future purchasing season and plan budgets for the assortment. It turns out that the earlier the exhibition is held, the more convenient it is for participating companies and visitors and more useful for their business.
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